How Much Do Food Truck Owners Really Make? The Viral Video That Has Everyone Talking

A recent viral video from content creator Asa Andersen (@Circy64) has taken social media by storm. Filmed at the busy Subi Night Market in Perth, the video goes behind the scenes with food truck operators to reveal the real earning potential of mobile food businesses. The results have surprised thousands.

In the clip, Andersen speaks with several vendors and uncovers some impressive revenue figures:

• Drizzled Co reportedly turns over around $250,000 per year while operating only two days per week.

• Wyld Nectar, an American-style lemonade stall, reports monthly revenue between $20,000 and $30,000.

• Mr Goz Gozleme operates four locations with more than $1 million in annual turnover.

• Taco Daddy claims around $100,000 per month, which equals approximately $1.2 million annually.

You can view the full video referenced in the news article to hear directly from the owners sharing their numbers and business insights.

What This Means for Aspiring Food Trailer Owners

These figures highlight an important point. Food trailers and food trucks are not just side projects or weekend hobbies. They can be serious, scalable businesses.

Here’s why mobile food businesses continue to attract driven Australians looking to increase their income and work for themselves.

Lower Startup Costs Compared to Restaurants

Opening a traditional restaurant often requires a very large upfront investment, long-term leases, and high overhead. In comparison, a fully equipped food trailer or truck can be launched at a fraction of the cost.

With the right setup, you can start generating revenue faster and with lower financial risk.

Strong Revenue Potential

Industry reports regularly show food trucks generating between $250,000 and $500,000 or more in annual turnover. High-performing operators, particularly those with multiple locations or strong event schedules, can exceed seven figures.

The key difference is mobility. You can take your business directly to your customers instead of waiting for them to come to you.

For more information, full pricing, and package options, register here

Flexible Trading Opportunities

One of the biggest advantages of owning a food trailer is flexibility. Operators can target:

• Night markets and festivals

• Corporate catering and private functions

• Sporting events and community gatherings

• Regular weekly trading locations

This flexibility allows owners to adjust their schedule, chase high-demand events, and maximise revenue during peak seasons.

Understanding the Numbers

It is important to remember that the figures shared in the viral video represent gross turnover, not net profit. Running a food trailer includes costs such as:

• Council permits and licences

• Ingredients and packaging

• Staffing

• Maintenance and servicing

• Event site fees

• Marketing and branding

However, because overheads are typically lower than in a traditional restaurant, well-managed food trailer businesses can achieve strong profit margins.

Have any more questions about our food trailers?

Why Food Trailers Continue to Grow in Australia

For Australians aged 30 to 60 looking to take control of their income, food trailers offer:

• A lower barrier to entry

• Scalable income potential

• Lifestyle flexibility

• The opportunity to build a recognisable brand

The viral video confirms what many experienced operators already know. With the right concept, location, and work ethic, a food trailer can generate significant revenue.

If you have been considering entering the food industry, mobile catering provides a practical and profitable pathway.

Ready to turn your idea into income? Explore Food Trailer King’s range of quality food trailers and custom builds designed to help you start strong and grow with confidence.